Company News, New Products

Wellness & The Outdoors Influence Febreze 2023 Scent of Year

Mountain has notes of alpine, wildflower and woodsy cedar, which also reflect mindfulness, say P&G perfumers.

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By: Christine Esposito

Editor-in-Chief

Febreze has unveiled its 2023 Scent of the Year: Mountain, which is billed as a sophisticated new scent that honors the beauty of the outdoors and reflects efforts to connect with the earth while creating moments of zen amid the hustle and bustle of everyday life.  So what does that smell like? Mountain has notes of alpine, wildflowers, violet leaves and woodsy cedar reflect the needs for wellness, increased mindfulness, and thirst for the outdoors, according to this Happi To 50 leader. Th...

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